Why would people choose public transport over their cars?
Driving a car is important for people in general because it provides independent mobility, autonomy, control and status. In less dense areas, owning a car is even more important, since it represents most of the time the only way for moving due to a lack of public transport. What if a solution exists to fill the gap and make public transport more accessible and relevant at times and in places where demand is low. Would people then choose public transport over their cars? The answer is: yes, they will…
Luxembourg is one of the most car-dependent countries in Europe. There are 647 cars for every 1,000 people, which is one of the highest ownership rates in the world, according to the International Road Federation. And more than 70% of Luxembourg’s working population commutes by car every day causing heavy traffic jams and severe emissions. The challenges are twofold: Firstly, designing a new service for commuters that can solve both first/last mile issues and corner-to-point of interest connections. Secondly, highlighting the convenience for people of being driven and avoiding the cost for parking.
Our start-up UFT has been founded with the commitment to improve public transport to the point that people prefer it over their cars. And one of the key shortcomings of public transport, especially in rural areas is accessibility. This concept has many definition but here it is intended as the ease of reaching locations within a certain distance and time period, as well as convenience/comfort and the potential for multi-modality.
Based on our research, we ran a successful bus service called Kussbus that made people leave their cars at home by suggesting ways to best design stop locations in semi-flexible routes to solve the last-mile issue for many. By having researched those factors that make the difference we demonstrated how a tailor-made bus system fulfiled transport needs. The main benefits for commuters were:
- Short walking & waiting times: You choose where and when you want to be picked up.
- Maximum transfer potential - stops situated next to major transport hubs and Park & Rides, allocated space for bikes in busses.
TRANSPARENCY & RELIABILITY
- In advance and day-of bookings.
- Live bus info and push notifications to tell you when your bus is close and where to get off, office that you can call.
- Keep delays and excess ride time to a minimum.
- No need for parking.
- Keeping prices low means running an efficient system - ensuring the optimal number of busses to maximize pooling and minimize deadheading.
- In order to enable pooling, we adjust the parameters in such a way that slightly adjusts slack time but minimizes ERT.
- Reduces GHG emissions and traffic congestion.
- Parking lots can be used more efficiently.
The future of passenger transport needs to take into considerations many dimensions. Capacity has a role to play, especially in making travel more sustaibable overall. But people centricity is central to the future of mobility.
By operating our own DRT bus services, we underline how crucial it is understanding how people make travel decisions and interact with technology. And we bring new opportunities for public transport, offering fresh innovation and solutions to existing needs. If you would like to get a demo of our DRT platform or to learn more about our concept, just press the button.